Queue on Best Buy website this Black Friday

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  I saw this thing, an online queue:


I vaguely remember "standing online on a queue" during a past Black Friday sale from another store. EMPHASIS ON VAGUELY. 

While I understand the sentiment (to save bandwidth, lots of visitors?, etc.), isn't it the point to have an online store so you can purchase something immediately? Hopefully without a queue. It's just weird, but it's a thing. Fortunately, I only had to wait about 6 minutes TO BROWSE, since my lunch was done and I was going back to work. 

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